Here’s a quick link to an article in the Washington Post by Martine Powers about a study that shows how tinkering with Washington, DC’s Metrorail map influences rider’s perceptions of the system and which path they should take to reach their final destination.

In the image above, for example, the Blue Line has been altered to look less desirable than the Yellow Line when coming into DC from the south… and in testing, there was a 9.5 percent increase in people choosing the Yellow Line over the Blue for their trips based on this map when compared to the official one. Even experienced local commuters were influenced by edits like this to the map, which is kind of astounding.

It’s a fascinating insight into human psychology – we know that this is not a literal geographical representation of the system (MAP NOT TO SCALE!), and yet we still use it to make judgment calls about distance and time. As the author of the study, Zhan Guo, says, 

“The conclusion is that people trust the map more than their experiences. Even for people who have used the system for many years, the map still matters.”

Go read the whole article by clicking below.

Source: The Washington Post