How to sell New Yorkers on a new stadium: point out they don’t have to drive to it. (Source: ad in the 2nd Avenue F train station.)

The problem with doing a subway-themed ad that will appear in the actual subway itself is that it’s not allowed to look anything like the official map. So we end up with this weird Vignelli wannabe instead. However, it does get its point across quite effectively, so in that regard I would call it a success.