Lyft Launches “Friends With Transit” Campaign, Targets “Last-Mile” Riders
Say what you like about Lyft (”awesome ride-sharing service” or “dangerously unregulated upstart taxi wannabe” seems to describe the polar opposites of opinion), but this is a pretty sweet ad campaign. From the delightfully double-edged campaign name, “Friends with Transit” – which can either echo “friends with benefits”, or simply be a statement that Lyft complements public transportation – to the trademark hot pink lines filling in the gaps left behind by rail transit in each city, […]