This is an advertisement produced by Gothenburg’s Västtrafik transit agency (see their press release here, in Swedish). The tag line translates to “Electrically powered since 1902”, with the image showing Gothenburg’s tram network in the form of an electrical circuit board. In their own words, the ad “reminds [us] that climate-smart electric vehicles are old news.”

The map is a very close facsimile of the official tram/ferry map (August 2018, 3 stars), though with the extraneous and decidedly non-electric ferry services removed and some concessions made to the media that makes up the circuit-board map. Some of the route lines have been simplified or neatened up a bit, and the microchip “interchange stations” actually seem to work better than the big circles used on the official map. The little coloured route numbers (are they LEDs?) at the end of each line are a nice touch.

Our final word: A neat concept, soundly realised. I’m pretty certain this is a photograph of a physical object rather than a computer generated rendering, which is very neat. 4 stars.

Source: Johanna Stenberg/Twitter