Thanks to reader alber for pointing me to this, a nicely different take on the “brain as subway map” theme. This one seems to be based more on medical fact than the HSBC ad I featured this morning, though that does mean that the route lines are a little wobblier and less adherent to a 45-degree grid than I’d normally like to see.

The routes seem to be named after parts of the brain, with intermediate stops representing what that part is responsible for: “Dreams”, “Aggressiveness”, “Object Names”, etc. Interchange stations represent major functional centres in the brain, giving us the rather charmingly-named “Medulla Main Station” and “Gustatory Cortex Gardens”, among others.

A nicely cheeky “MIND” logo that echoes the famous London Underground roundel finishes things off nicely. About the only thing I don’t care for is the somewhat ugly compass rose, although it does seem to cleverly indicate the “left” and “right” sides of the brain, rather than compass directions.

One last thing: why is the left eye pointing in a different direction to the right?

Source: Miguel Andrés’ website