Illustration: Southern Rail’s “Southern Adventure” Ad Campaign by Rod Hunt

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Advertising, Illustrations

Extremely nifty isometric “pixel art” illustration showing all the family-friendly adventures that can be had on England’s Southern Rail network. Probably not much use as an actual map, but it does name/highlight a lot of the useful stations and the activities that can be had in the region. A lot of fun to be had poring over the detailed illustration, and I love the pencilled rough for comparison.

The artist, Rod Hunt, is perhaps best known for his “Where’s Stig?” books – a kind of “Where’s Wally?*” for Top Gear fans.

rodhunt:

Compare the rough to the final artwork – Southern Railway’s “Southern Adventure” summer advertising campaign, imagining the rail network & many of the regions tourist attractions as a theme park. Can you find Loco Toledo, the campaign’s Mexican Wrestler? 

Illustration © Rod Hunt 2014 – View full portfolio here

*Yes, that’s “Where’s Waldo?” for the Americans, but not in its original English form.

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