Clever work here from the German office of Ogilvy Advertising, taking the familiar iconography of a typical German-styled U-Bahn map and applying it — and its associated promises of rapid, frequent service — to the Germany-wide ICE (high-speed train) network.

My only problem with this work is that the shape of the network bears little resemblance to Germany itself, probably because of the landscape format of the bilboard.

Source: Viralbuzz.de and Design Made in Germany